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Breaking News Through Visual Storytelling

Discover how stations used live cameras to supplement their breaking news story following the UPS Plane Crash in Louisville.

On-Air Usage

WDRB – Louisville shared timelapse video of the response efforts that followed the events while reporting on the air quality conditions.
Stations throughout the US shared the breaking news footage with their viewers. Check out this video to see national coverage of the story.

MediaExchange and Notifications

MediaExchange

WxVision’s MediaHub includes MediaExchange, a curated content platform that makes it easy for stations to access and share impactful footage. Following the crash, stations quickly located previously captured clips already available in MediaExchange and shared them on air with their viewers. This content helped supplement coverage by providing additional context as first responders worked the scene and details continued to develop.

MediaHub Notifications

When stations logged into MediaHub, they were immediately alerted to the breaking news through an on screen notification. The alert included key developing details and direct access to the relevant camera. These notifications help stations quickly identify important stories and bring live visuals to air, ensuring viewers stay informed as events unfold.

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